Apple Music, one of the leading music streaming services, has launched a new app specifically designed for classical music. The Apple Music Classical app is now available and offers a wide range of editorial and catalog content for classical music lovers. The launch of this app is expected to make it easier for both beginners and experts in the field to browse, search and access classical music.
Why Have an Exclusive App for Classical Music?
The newly launched standalone app was created after Apple acquired Primephonic, a beloved classical music service. This acquisition has allowed Apple to differentiate itself from other music streaming services like Spotify, which do not offer specialized apps solely dedicated to classical music. The main issue with classical music is that it involves multiple musicians recording works referred to by different names in various languages. This makes it complex for streaming platforms that offer algorithmic programming.
How is Apple Differentiating Itself with the Classical App?
The new Apple Music Classical app will remove complexities associated with locating classical pieces, making it easier for listeners to find and play their desired tunes. The app is included in an Apple Music subscription and features a specialized interface designed explicitly for the genre. While the app is similar to Apple Music, it removes the complexity previously encountered in finding specific tracks.
Moreover, one of the key benefits of the new Apple Music Classical app is its extensive editorial content that will feature artist interviews, playlists, and recommendations from experts in the field. This editorial content will help listeners discover new artists and listen to rare historical recordings from notable musicians.
What are Critics Saying about the New App?
Despite the benefits of the new app, early reviews have criticized its limited features compared to other classical music apps on the market. Apple’s authorized search feature did not inspire confidence during initial testing as some search results were not accurate.
Furthermore, it has been noted that the Apple Music Classical app lists more popular albums and tracks rather than period instrument performances. There are also no liner notes or libretti for recently released recordings.
Furthermore, lossless and hires music cannot be played on anything but mid-res devices like Sonos and AirPod Pros, and the app is not available on MacBooks or iPads. This limitation could reduce the number of users who can access the app, primarily if they prefer to listen to classical music on their larger screens.
Recommendations for Improvements
Overall, the new Apple Music Classical app has been seen as a positive move towards offering a personalized experience for classical music listeners. However, it is vital that Apple takes necessary steps to improve certain features like search accuracy and expanding the app’s availability across different devices.
In addition, the author of this piece recommends that Apple creates apps for other genres like jazz, grunge, and ambient music.
Importance of Human Connection in Promoting Classical Music to New Listeners
Lastly, one crucial factor that cannot be overlooked when promoting classical music is human connection. Intelligent programming by radio stations can help listeners discover new music while offering a large database of classical music can be overwhelming for new listeners. Additionally, complex algorithms and AI soundtrack generators cannot replace the human connection between hosts and listeners.
Having a human guide like a broadcaster or host can help listeners discover new listening experiences and make connections in real-time. Algorithmic programming of any genre may limit initial exposure to diversity; therefore, having a mix of automated programming with human intervention is essential in promoting any genre of music.
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