Jung Kook’s new role with Calvin Klein
BTS member Jung Kook has been announced as the newest global brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear. The chief marketing officer of Calvin Klein, Jonathan Bottomley, described Jung Kook as “one of the world’s most popular artists.”
Jung Kook expressed his excitement about this partnership, stating that Calvin Klein’s heritage and brand values resonate with him. He sees it as an opportunity to connect with his fans in a new way. This marks Jung Kook’s latest project since releasing “Dreamers” for the 2022 World Cup and joining Charlie Puth on the track “Left and Right.”
Jung Kook’s campaign visuals
The black-and-white visuals for the Calvin Klein campaign were captured by Park John Ha, showing Jung Kook posing for both pensive and sensual shots, while exhibiting the brand’s newest products. One photo shows Jung Kook’s chiseled abs with his Calvin Klein underwear peeking over his jeans as he raises his hands and looks down at the camera.
Jung Kook says he is excited for people to see a new side of him in this first campaign for the brand. He posed in a series of shots wearing items from the brand’s signature ’90s-inspired silhouettes from the Spring 2023 collection.
Celebrity collaborations with Calvin Klein
Jung Kook joins other celebrities like Michael B. Jordan, Kendall Jenner, and FKA Twigs who have collaborated with Calvin Klein in recent years. Michael B. Jordan was named global brand ambassador for men’s underwear in October 2021. Kendall Jenner was also named global brand ambassador earlier in 2021.
BTS members making waves in fashion
BTS members have been making waves in the fashion industry, with many landing lucrative campaigns with designer labels. Jung Kook’s new role with Calvin Klein follows similar moves by other BTS members, including JHope, Suga, Jimin, and V.
Jimin signed on with Dior, Suga with Valentino, JHope with Louis Vuitton, and V with Celine. These collaborations have solidified BTS’ status as style icons and fashion influencers. Their impact on the fashion industry has been significant and shows no signs of slowing down.
In conclusion, Jung Kook’s collaboration with Calvin Klein is a testament to his star power as one of the world’s most popular artists. His campaign visuals are captivating and show off the brand’s new products while showcasing Jung Kook’s impeccable physique. With other BTS members also making waves in the fashion world, it is clear that their influence extends beyond just music.
Image Source: Wikimedia Commons
