Calvin Klein has announced that BTS’s Jung Kook is its newest global brand ambassador for both Calvin Klein Jeans and Calvin Klein Underwear. The black-and-white visuals shot by Park John Ha show Jung Kook posing for a series of pensive and sensual shots, displaying the brand’s newest products.
A Special Partnership
Jung Kook has expressed his excitement at being the newest global ambassador for Calvin Klein, saying that the partnership is special and the brand’s heritage and values resonate with him. He sees this collaboration as an opportunity to connect with fans in a new way and show a different side of himself to the world.
A Fashionable BTS
This is not the first time that BTS members have landed fashion campaigns. JHope teamed up with Louis Vuitton, Suga signed on with Valentino, and Jimin donned Dior. With Jung Kook now joining these ranks, it highlights how BTS has penetrated into designer fashion.
Calvin Klein’s “Calvins or Nothing” Campaign
Jung Kook is far from the only notable celebrity to be featured in “Calvins or Nothing” drops. Other famous faces who have modeled for Calvin Klein include Aaron Taylor-Johnson, Blackpink’s Jennie, Kendall Jenner, Michael B. Jordan, and FKA Twigs.
Denim on Denim
Jung Kook can be seen wearing ’90s-inspired silhouettes in his campaign shots for the Spring 2023 collection. He pairs denim tops with relaxed-fitted jeans and lets his mid-rise jeans peak over his Calvin Klein underwear.
From World Cup to Fashion Campaigns
This partnership comes after Jung Kook’s release of “Dreamers” for the World Cup in 2022 and joining Charlie Puth on the track “Left and Right.” Since BTS announced their temporary hiatus, Jung Kook has been taking on solo projects, overseeing their military enlistment, and working on his own portfolio.
Praise from Calvin Klein
Jonathan Bottomley, CK’s Chief Marketing Officer, described Jung Kook as “one of the world’s most popular artists”. He also expressed his excitement at having him as the newest brand ambassador.
Jung Kook’s debut as a global brand ambassador for Calvin Klein marks another milestone for both the artist and the brand. His partnership showcases how BTS has found a place in the fashion world and that they are more than just talented musicians. Itopens many doors for future collaborations with other brands, cementing their status as international superstars.
Image Source: Wikimedia Commons
