Coachella Valley Music and Arts Festival returns to the Empire Polo Club in Indio, California, for its 2023 edition features some of the biggest names of the music world including Bad Bunny, Blackpink, and Frank Ocean. With YouTube returning as the official live stream partner, audiences across the globe will be able to tune in and catch their favorite performances.
A select group of artists has teamed up with YouTube to release exclusive fan merchandise ahead of the event. Artists such as Gorillaz, Calvin Harris, Porter Robinson, Ethel Cain, and Yungblud will release new designs specific to Coachella and their logos. Harris’ merchandise will reflect this year’s Coachella while Yungblud offers both magenta and black versions of a new graphic tee. Robinson’s crewneck features provocative phrases printed on the back.
YouTube will livestream all six stages of Coachella across both weekends for the first time ever. In addition to exclusive content on Shorts, viewers can watch all performances by going to the Coachella YouTube page and choosing their preferred stage. The livestream will kick off on Friday, April 14 at 4 p.m. PT/7 p.m. ET for weekend one and at the same time on Friday, April 21 for weekend two.
The partnership between Coachella and YouTube has allowed people from around the world to get a taste of the festival experience remotely. The live streaming age enables people who are not able to attend live events to still be a part of it from wherever they are in real-time. YouTube’s extended partnership with Coachella guarantees that global viewers can connect with one of the largest music festivals globally in high quality.
According to Matt McLernon, YouTube’s Artist Relations representative, the views of online audiences have provided critical insights to Coachella. The festival gets bigger each year, which is in no small part due to YouTube’s coverage, the use of Shorts creating a symbiotic relationship that benefits both parties.
The partnership between Coachella and YouTube has meant that those that are not able to make it to Indio can still get access to on-the-ground actions, exclusive content, and all six stages from anywhere in the world. This symbiotic relationship allows Coachella to reach a broader audience while providing YouTube with great content that can be shared globally.
YouTube captures 360-degree footage offering fans all over the world an immersive experience like no other. This year, YouTube’s Premium subscribers have exclusive access to behind-the-scenes content and pre-parties with artists participating in this year’s edition.
Conclusion
Coachella has remained one of the biggest festivals globally for more than two decades now. The partnership between YouTube and Coachella allows people from around the world to get access to one of the most sought after events globally. With YouTube live streaming, global audiences can enjoy unique 360-degree footage, distinctive programming on Shorts, and live access to all six stages in real-time. With exclusive merchandise dropping before the festival kicks off, festival-goers worldwide can connect with their favorite artists ahead of the performance through the official Coachella page on YouTube Shopping.
Image Source: Wikimedia Commons
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