Christina Aguilera Empowers Women to Prioritize Sexual Wellness

Christina Aguilera’s Early Struggles in the Entertainment Industry

Christina Aguilera recently reflected on her early struggles as a performer in the Mickey Mouse Club and how the entertainment industry made her feel about her body. In an interview with Women’s Health, she talked about how people in the industry have many opinions about one’s body and sexuality, which should have nothing to do with one’s self-image. She further revealed that as she was rising to fame with her hits, external sources controlled her bodily autonomy.

Stripped Album was a Turning Point for Aguilera

The singer has spoken candidly about how she struggled to take ownership of her body as she progressed in her career. However, when she released her sophomore album Stripped, it was a turning point for Christina as the project allowed her to embrace her body and speak her truth. The music she created as her career progressed was meant to celebrate all different emotions of being a woman, and she didn’t shy away from visual expressions of her womanhood.

Playground – Empowering Women through Sexual Wellness

Christina has taken this mission forward by becoming a co-founder and chief brand advisor of Playground, a women-owned lubricant brand designed for sexual health and wellness. It provides FDA-approved personal lubricants in four unique flavors to improve women’s sexual pleasure and health. Playground offers skincare ingredients with an emphasis on “wellness” without petrochemicals or shame. Playground is aimed at empowering women through sexual wellness by erasing the stigma around women’s sexual health.

Safe Space for Women to Prioritize Sexual Wellness

Christina realized that there is an urgent need for women to have a safe space where they can prioritize their sexual wellness without any fear or shame. She believes that vaginas are the epicenter of women’s well-being and deserve the same attention and care as other parts of the body. That’s why she was drawn to Playground as a brand that would offer a place for women to prioritize their sexual wellness.

Christina’s Passion Towards the Brand

Christina Aguilera’s passion for this project comes from her personal experience with creative work that includes intercourse as a recurring theme. She wants to present a positive example for her eight-year-old daughter. In the same vein, she wants women to feel comfortable and safe enough to explore what makes them feel good, and sees this as a no-brainer project for her.

Playground Aims to Elevate Sexual Health

Playground is not just about selling personal lubricants; it is about elevating sexual health. The tagline “Up for fun, down for anything” is more than just something that sounds cute; it is an expression of the brand’s philosophy. Playground has ambitions to scale beyond 3.7 fluid ounces in size as the brand continues its mission of empowering women to prioritize their sexual wellness.

Christina Aguilera – A Savvy Move for Playground

The sexual wellness market is growing rapidly, and there is no doubt that bringing on an international celebrity like Christina Aguilera is a savvy move for Playground. Aguilera acknowledges that many celebrities endorse brands; still, she emphasized that there is no brand she would rather front than Playground.

In conclusion, Christina Aguilera is an inspiration when it comes to empowering women through sexual wellness. With her passion and involvement in Playground, she hopes to help break down barriers to women’s sexual health and wellness. Her work with Playground has become a noble cause that benefits women everywhere.

Image Source: Wikimedia Commons