Introducing Cup Noodles Breakfast
Cup Noodles has ventured into the breakfast market by launching a new product, the Cup Noodles Breakfast. It is a microwaveable meal that takes just four minutes to cook and offers a unique blend of American breakfast flavors with ramen noodles. The new flavor combines sausage, maple syrup pancakes, and eggs, which come to life when mixed with water. The meal can also be customized with hot sauce, additional syrup, or even rice.
A Classic Diner Breakfast in a Cup
According to the Senior Vice President of Marketing at Nissin Foods USA, Priscila Stanton, the new Cup Noodles Breakfast product line is “truly feeding cravings around the clock morning, noon, night or late night.” It offers a classic diner breakfast in a cup and provides convenience and affordability as its advantages. The suggested retail price for each cup is $1.18, and it is currently only available at select Walmart locations in the US or on Walmart.com.
Competing in the Breakfast Market
The introduction of this new breakfast option aims to capture new customers in the competitive breakfast market. People between 18 to 34 years old prefer convenient options due to their morning hustle such as cereal or fast food. At this time, consumers are looking for more readily available options, especially in the breakfast market they can grab on-the-go.
Innovation Philosophy
This latest addition to its already unconventional products speaks to Cup Noodles’ philosophy of innovation. In the past, they have launched unconventional flavors like Cup Noodles Pumpkin Spice, which was also only available for a limited time.
The Trifecta of Consumer Wants
Nissin Foods’ breakfast ramen addresses what consumers want: flavorful product, convenience, and value. This combination aims to meet the needs of busy morning routines while giving customers an affordable option. COVID-19 caused a significant increase in people having more formal sit-down breakfasts at home, but as people returned to work, the trend faded. However, trends do not die easily, and it remains to be seen if this breakfast offering will become a new staple.
Limited Edition Breakfast-Flavored Cup Noodles
Nissin Foods has a history of releasing seasonal and funny flavors. Cup Noodles Breakfast’s just-add-water meal tastes like a platter of pancakes, sausage, and eggs. The product comes with broth powder, dehydrated veggie bits, freeze-dried sausage and egg bits. After microwaving for four minutes, the noodles rehydrated perfectly into actual saucy noodles.
Customizable Breakfast in a Cup
Nissin Foods suggests adding a touch of maple syrup or hot sauce to the noodles for some added flavor punch. The pancake, syrup-, egg-, and sausage-flavored instant ramen noodles are surprisingly good and entertainingly tasty. The little sausage pellets turn into complementary meaty bits with accurate sage notes. The eggs fade into the background and are mostly inoffensive.
Availability
The limited edition breakfast-flavored Cup Noodles product is available at select Walmart locations across the country for $1.39 per cup.
Conclusion:
Cup Noodles’ innovation and creativity continue to expand as they launch yet another unconventional flavor option in their wide range of products. Cup Noodles Breakfast offers customers a unique breakfast option alongside other traditional offerings such as cereal or fast food options. It is an excellent choice for those looking for quick and easy breakfast options who appreciate value for money. Nonetheless, this new breakfast offering will remain available only for a limited time so get your hands on it while you still can!
Image Source: Wikimedia Commons
